Here’s an example of a plain-text email from Michael Hyatt using personalization: Subject lines should inspire readers to take action. Based on a recent survey, having multiple CTAs only distract the reader. } And doing this might lead to the readers being confused on what they should do next and eventually just deleting or leaving your email without any activity. According to email marketing company Campaign Monitor, emails that have a personalized subject line have a 26% more chance to be opened when compared to emails that have a generic, non-personalized subject line. By tapping into the power of email marketing small businesses can not only get more quality leads but also connect to their prospects at a higher level- eventually converting them into customers. This free tool (which is also built into CoSchedule) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. In such a scenario, promotional content works in your favor rather than against it. This can be easily done with the help of several email service providers such as MailChimp, AWeber, ConstantContact, GetResponse and more. Before sending an email, ask whether it passes the following criteria: No one wants to listen to a brand talk exclusively about itself. Which indirectly improves your reader’s experience, leading to better sales in the long run. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ New ideas can make all the difference. Video, email and translation services – essential tips for international marketing. CampaignMonitor Blog “The best digital and email marketing content by Campaign Monitor.” Blog Main > Blog Blog > 7 Powerful Email Marketing tips to drive Conversions So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). “The easiest way to achieve your goal isn’t what you think.”, “What’s the fastest way to achieve [GOAL]?”. This is a robust list of email marketing tips and tactics, but there are plenty more that could have been added. Evaluate your process. They’re giving you their attention, and you should make the most of it by making your emails scannable. But, larger retail and B2B brands can benefit from this strategy, too. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). Email lead generation, in the B2B business, is as yet the best performing channel. Don't forget to leverage space in the preview text field. Preview text appears in some email clients after the subject line. When you are building and nurturing a list of loyal subscribers who open and read all your emails, you shouldn’t have any problems sending out weekly or daily emails to your list, and getting more sales. Know the real definition of spamming: it is sending out email to people who you do not share a relationship with, and who have not given you the permission to email them. Let us look into 10 practical and effective email marketing tips that you can apply today to improve your sales numbers. If you can’t hit that trifecta, your campaign will head to the trash without the slightest chance of being read. How do you keep all your email content scheduled and […], Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. Try the Headline Analyzer », terms of service, end user agreement, and privacy policy, 40 Actionable Email Marketing Tips That Will Boost Results via @CoSchedule, 33% of email recipients open email based on the subject line alone. Just don’t. How powerful can leveraging an informational gap be for copywriting? It’s simple: Most people are doing it wrong and thus conclude that it’s not working. But, they’re also extremely easy to add, and every little bit helps. The subscribers on your email list may have unique interests or different backgrounds. These eight email marketing tips would help you to make a difference with others. Keep each subject line short and to the point. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. Find out how to short-circut the path to jaw-dropping growth. The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. These are included in our customers’ existing plans at no extra cost. And trust is what’s required to convert prospects into customers. Does email marketing work? To incorporate this technique into your subject line writing, do this: Now, done poorly, this is an easy recipe for cheesy clickbait. Some email marketers even add emojis on their email subject line. Top 10 Social Media Marketing Trends and How Your Business Can Leverage Them, 7 Ways to Increase Facebook Engagement – Algorithm Hacks That Really Work, How Much Do Facebook Ads Cost in 2021: How Much to Spend on Facebook Ads, How to Get Free Instagram Followers: 8 Methods to Use in 2021. What’s more, studies show that most people check their email daily. Some email marketing best practices to avoid spam include cleaning up subject lines (don’t WRITE IN ALL CAPS, use lots of $$$, or too many !! Cleaning up an email list is an important factor in a business’s email marketing campaign. Cold email marketing is one of the most undervalued marketing activities out there. There’s no denying that a high-converting email funnel is a game-changer. Contact us today to see the life that LYFE can bring to your emails. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); B2B Marketing Company | Lead Generation Agency- Digitalzone. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), “brands that are using emojis have seen a 56% increase in their unique open rates.”. Make the customer the hero; When it comes time to write marketing copy, many people forget how to talk and write like a human. By creating a curiosity gap, you're teasing your reader with a hint of what's to come, without giving all the answers away. In other words, you need to keep your paragraphs short, use subheadings, add bullet points wherever applicable along with any mentionable facts. Or, if you’re a CoSchedule customer, use its email integrations to map out all your sends (alongside the rest of your marketing projects and campaigns). So the emails that you send out to your subscribers are more likely to be read on mobile than on a desktop. They can actually help improve opens on emails. You also need to give equal importance to where you send your traffic from your email. Talk to your subscribers and ask them if they’d like to be addressed by their first name or their nickname. A call to action that converts your subscribers into customers. As long as you are able to connect with your subscribers at their interest level, making them feel like they are connecting with a real person rather than bots, and give them relevant and valuable content, you will find success with it. readCookie('gclid'); } The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). Share. CoSchedule’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. It’s the starting point of it all. The same goes for name initials. Remember, you are essentially trying to reach out to people who don’t have much time on hand. Here’s a great example from MarketingProfs: The subject line inspires urgency (“last call”), while the preview text offers more specifics (exactly how long the offer will remain, and how much can be saved). Big mistake! You can even take things a step ahead by adding your own personal details to the emails such as your name and photograph. Put your reader first when writing #email #marketing copy. For every one dollar companies spend on email marketing, they’re able to generate $40 in sales. An exciting journey awaits you! By keeping your emails short and to the point, you make it easy for people to take action. For plain text emails though, if you have additional content to share, there is one place you can turn to: your PS section. If you want to share more information right in the email, use bullet points to break your email. You are not spamming when contacting your existing subscribers. Here are a few things that you need to keep in mind when crafting subject lines: Check out how New York Times best-selling author Ramit Sethi uses some of the best subject lines: If you want to go a step further and get the most out of your email personalization in terms of using their name, do the following: One of the most common reasons why emails get trashed immediately is because they aren’t personalized. var cookie = document.cookie.split(';'); var expires = "; expires=" + date.toGMTString(); Make sure your emails get read! How could a marketer in this situation keep both groups equally engaged? The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. The three main benefits of split testing your email marketing campaign are: So what elements do you test when optimizing your email marketing campaign? function getParam(p){ Here’s how to get started using four different email service providers (each of which integrate with CoSchedule): Without an email list, you’ll have no one to market toward. More Email Marketing Tips and Tricks. Here’s a basic example of this done well, starting with a subject line from Adobe: Based on this text, one can assume the email will link to something with interesting photography from Tokyo. The bottom line is: you cannot and should not compromise on value when doing email marketing. 7 Unique Ways Instagram and Email Marketing Work Together . No study nor external data point will ever be as meaningful as your own results. One of the most quintessential tips in email marketing is not sending unsolicited emails. Selling benefits, not features is #email #marketing #copywriting 101: Make sure email copy matches the message on your destination landing page. SendFox Blog | Get The Latest Tips On Email Marketing Strategies. If you haven’t downloaded the email calendar included in this post, grab it for free. Required fields are marked *. A/b testing is the only method that removes guesswork from your email marketing and gives you a road map of what changes you need to make. Content upgrades are downloadable freebies gated behind an email opt-in form. However, there are a few elements that you should test at all costs, which include the subject line, day of the week, and the time of the day you send your emails. Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples created with OptinMonster. window.onload = function() { To stand out, developing a distinctive brand voice is important. Writing email subject lines? This applies to almost every industry or niche out there. Never send a marketing #email if you don't have anything valuable to offer. So, why not get them onto your email list? Also, it will be useful for professionals who look for new ideas. Or you can download it manually here. Getting an email from an actual person feels more friendly than one from a brand. Follow these guidelines: Start with a schedule that looks like this: Calendars and planning tools help build consistency. You can do this in one of two ways: Running a worthwhile contest can take a lot of effort. It’s a good opportunity for you to change and test different elements of your email such as the call-to-action. Read on! Constant Contact: Create More Targeted Lists Using Segmentation, Use list segmentation to make sure the right emails get to the right people, 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year. But, what about including that one CTA in multiple locations? Tip #1: Put your customer first . Avoid all-caps in email subject lines (and get 39 more email marketing tips here): Could emojis help increase your email open rate? setCookie('gclid', gclid, 90); There are lots of reasons you shouldn’t send emails to a paid list. If you need a little help applying these email marketing tips, LYFE Marketing has a great team dedicated to increasing your sales with captivating email marketing campaigns. But, that doesn’t mean you should stick to doing things exactly the same way you always have, indefinitely. Anything longer or shorter had a poorer open rate. Now, there will always be businesses who don’t believe in the power of using email marketing strategy. var gclsrc = getParam('gclsrc'); Behind each email is an individual who trusted you enough to share their information. if(gclid){ Keep an eye out for misspelled names so that your customer or prospect doesn’t get the wrong impression when they see their name in your email. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. Being a business, you should understand the importance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get. It won’t happen overnight, but it will get better if you take the right steps at the right time. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); Are you sending your #marketing #emails at the best times? Hooray! 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