All the successful sales people have, in their repertoire of tools and techniques, a set of cold email templates which they have tested and used with a high degree of success. My EXACT "cold pitch" I use to get web design work Background: I am a digital marketing professional with a regular M-F job that builds websites on the side to supplement my income. (He/She) designed my website, and (he/she) is great to work with. Now that you’ve got the right email address, it’s time to craft the perfect cold call email.. Before we talk about what you should do, let’s talk about what you really … I’m also taking steps to ensure that we won’t go through this type of situation again. © Copyright 2000-2020, Clickback Inc. All rights reserved. Start now. Thanks again for trusting me with your project. Clearly state who you are and the name of your business right away. This originally started by helping family/friends with their personal or business sites and snowballed into a bit of a side business. Seems like I have all the information I need to begin. Also, do not add case study in the body of the text. Then, you select “Canned Responses” and choose the “New Canned Response” option to save it as a template. Most people do not enjoy cold calling prospects on the phone because it can be stressful and nerve-racking. I would love to chat. The Perfect Cold Email Template . Follow Up Automatically. The whole experience was  ____________. A couple months later, despite being a total newb, I made $29,000+ from these 3 emails. You must then save some canned responses onto Gmail. In the first seven months of my freelance career, I managed to close $12,030 of business from a few batches of cold e-mails. While a testimonial helps clients share the experience of working with you, a case study allows you to go into the nitty-gritty of exactly what you did for a particular client. If done strategically, measured and optimized over time, you can see amazing results, even for high-end services. And if you are not great at note-taking, simply record the call. To use this feature, you must first enable canned responses on Gmail. Don’t we all wish for the day that we will have too much work to accept a new one? Maybe they got really busy to reply, or they simply missed your email. Instead, make sure that these testimonials focus on specific problems that you have helped clients solve. Thank you for reaching out and your (inquiry about/offer to hire me). If you are familiar with the practice, then you know that reaching out to strangers with the express purpose of selling them stuff is a numbers game. They had to physically reach out to hundreds, sometimes thousands, of prospective customers through calling them and offering up various products and services. How many people open it? Maybe you are dealing with a tricky situation with a client and you’re not sure how to guide the conversation in a meaningful way. This will reduce the work they have to do, making it easier for them to actually recommend you to people within their networks. A quick look at the job listing will give you all the information that you need to do this. The template library also includes six interactive email template designs. If this testimonial is okay, can I get your approval to feature it on my website? Here is a great example that you can use: Just thought I’d follow up and see if you’re still interested in working with me on the (specific mention) project. Of course, feel free to edit it as you like! What will get you a response is research, personalization, and learning the art of writing the cold email. Regardless of the audience you're targeting (startups, brick and mortar stores, on-premise service. The web design industry is booming thanks to the increased pressure business owners feel to keep their website up-to-date and mobile friendly. Below these breakup cold email examples you can listen to a video of Damian and myself breaking down these emails in more detail. Now that you have captured their attention, proven that you are a respectable business and shown exactly what’s wrong with their website, it’s time to present them with a quick and painless solution. You do not want to overload your prospects with too much information at this early stage. In fact, I was checking out your LinkedIn profile and noticed that you are connected with (Name of desired contact). Here’s (his/her) contact details: (my phone number, email address, website). And if the delay causes some major inconveniences for the client, it may be best to give up some of your fees to make up for it. This can lead to a lot of confusion when the client is trying to reply to your message and answer questions at the same time. Also, avoid generic testimonials as these do not show potential clients what you can do. I think you could get a lot out of getting in touch with (him/her). But as a freelance web designer, it is a necessary part of running your business. Cold email doesn’t need to make you feel like a cold fish. There are many templates available out there; for ease of use, the templates nowadays come with template builders. Have you ever noticed that sales people always ask for a referral as soon as they close a deal? It’s a very tangible pain point for the client, and most business owners know how important a highly optimized website is. I know that cold emailing is a great way to avoid the awkward moments that come up in a one-on-one conversation on the phone, but you can’t hide behind your keyboard either. I have a lot on my plate right now and wouldn’t want to give anything less than 100% to the project. But just in case I need more details, I’ll get in touch with you. Boomerang allows you to schedule emails quickly and easily. It would make a great addition to my portfolio. So you can avoid promising follow-up links or exposure for their businesses. The cold email breakup template is your final attempt to start a conversation with a prospect (after prior emails have gone unresponded). Cold email shouldn’t be confused with spam emails, which are sent to countless addresses at once, without researching the relevancy of the recipient or confirming that the email address itself even exists.. If the second scenario sounds familiar to you, then this template will be quite helpful: Subject: About your listing for a freelance web designer. But to do all this, you will have to excel in one thing – email templates. If they are happy with it, they will be very receptive to any email requesting a testimonial. That is not to say that cold calls are not effective (because they are). I’ve done it many times and the last thing you want to do is send a generic message saying you offer websites for a certain price. Final Thoughts: cold recruiting email template We decided to create this blog series because we know there’s no such thing as an overload of sourcing tips. I’m happy that you like the work so far. Find Emails From Any URL To make matters worse, marketing and sales professionals will attempt to use a cold email template from an unrelated industry for their niche audience. I just came across your listing for a freelance web designer on the (specific mention) job board. This is the cold email format that I used to attract a $20,000 client for my business, and get another client a 33% uplift in replies on their recent cold email campaign. Or you could run into other difficulties along the way. Upgrading will unlock some amazing features like more emails and unlimited tracking, and much more. As you know, a small change in a company’s website can have a huge impact to their bottom line. With our design and UX strategies, we can help you increase your sales, engagement, and conversions by X%. But that does not mean that every cold email template is effective! Business owners want to see examples they can relate too in situations where the offer is a little unclear. Hopefully, I will also have the first version ready for your review. Here is a superb example of these strategies put into action from the user JAJT on the Fastlane Forum website: Now you know what makes a great cold email for attracting new web design clients, it’s time to scale the idea so that new leads are flowing into the sales funnel on a regular basis. There is an endless supply of business websites in need of an update or redesign. What challenges did you have? I know this isn’t the type of email you expected to receive from me. The best time to send ask for this is right after the client has received the completed project. Simply put, this is your chance to tell the client what to expect going forward. You’ll see in the tactics listed below, a great deal of effort is put into addressing website issues and offering a specific solution. Bring specific pain points to the surface. If you’re interested, please email me back. Declining projects you cannot handle is also ideal because it opens the door for the client to start looking for another web designer to hire. Browse over 550 html email templates and select the most suitable to your business. Thank you for picking me to work on this project. We have said this before and we’ll do it again: just because a potential client has not gotten back to you does not mean that they do not want to work with you. I could connect you with him/her if you’d like. This is especially important when the prospective client is dealing with a time-sensitive project. With a couple of clicks of the button, you will be able to send messages that balance tact, firmness, professionalism, and friendliness in an effective way. In fact, it can be one of the most impactful tools for your business. Remember that a lot of clients participate in case studies because they are happy with your work and want to help you out. In the web design field, pointing out the current issues of the business’s website is a powerful way to attract attention. Experts recommend that you send up to seven follow up emails. And we’re using my real cold email templates, case study examples and screenshots of the actual cold emails that generated $110,500+ for … Subject line: Can I feature you as a case study on my website? In case you’re interested, just shoot me an email with any questions or concerns you have. Well, Roojet is here to save the day! Because of that, I was hoping that you would be up to giving me a testimonial. Here’s a link to the detailed project report (provide a link). If you do, I would really appreciate an introduction. You could even do a little snooping on their LinkedIn page and other social media profiles to see who they interact with. The Stripo.email editor boasts 300+ free email templates that are categorized by industry, type of email and season. If you could get on board, that would be awesome. You will definitely get into this jam from time to time. A few years ago, I cold emailed 3 awesome freelance jobs using a very simple email template and waited. If you ever get to that position, a polite decline is the best way to go. At this point, I expect to have a free period open by (mention specific date). We have researched some of the most powerful cold email campaigns from web design companies across the globe. A couple of key points: Make sure the person you’re reaching out to is at least in the right department you want to be speaking to. According to recent studies, many businesses generate at least 10 percent of their sales from cold email. There are a couple of reasons for this: The earliest I can get (expected output) to you is by (revised deadline). Also, check out this post that includes 15 free cold email templates and the definitive guide to cold email . If there are any big changes or development in the project, this will usually lead to a lot of back-and-forth communication with the clients. Related template: how to cold email prospects for B2B prospects Writer: get new clients by sharing a few content ideas that will help them capture more leads or sales For this approach, reach out to the owners or marketing mangers of businesses that either make meaningful money with their content (affiliate … Our email lead generation software allows you to send powerful cold email campaigns to a massive list of potential web design customers. Isolate the most important issue that needs addressing, and make sure it stands out in your email. 3 best cold email templates for web design services that will double your revenue. 2 They give potential customers proof of your skill and credibility. In contrast, a cold email is generally sent to a qualified prospect, meaning that at least some research has been done on whether the recipient is a fit – and that email … The key to sending a successful cold email isn’t necessarily writing the perfect sales pitch or sending it at just the right time (though these are important, too) – it’s convincing your prospect to open and read your message. Do you want to learn the tricks that will make your open and response rates soar? It cleans and optimizes your list of industry related contacts so that your campaigns reach the inbox of your targeted prospects. This is pretty easy to do: just copy any of the ten templates above along with the subject line, paste in onto Gmail. Another cold email template is based on the "my higher-up asked me to reach out" technique. The internet has brought about the evolution of the cold call into the cold email. How To Write A Cold Call Email. If NinjaOutreach doesn’t work, you can try one of these ways, but usually I find what I’m looking for on the first try. Creativity is essential when you’re reaching out to candidates for the first time, and so our goal is to give you a pool of fresh ideas to dip into whenever you need. At that stage, you could send this email: Thanks for the kind words! “Winner of the week” cold email template for web design. Every successful freelance web developer knows that the only way to run a successful outreach campaign while still taking care of their business is by using a web design email template. Basically, you, the sales rep, write an email that is written as if a higher-up (e.g. The truth is, some of our Clickback MAIL clients have closed deals of $30K from a single outbound email campaign. Instead, you can use free online tools like Typeform or even Google Docs to create beautiful questionnaires. So I thought I’d check in and ask if you could recommend me to anyone you know that could use my services. A cold email template makes everything less awkward. Because we all know that “just saw someone in the grocery store” feeling. Today I want to share the exact email template I used. This presents an incredible opportunity to grow your web design business. Over the years, many entrepreneurs have attributed their success to cold email. Email Lead Generation Software (Clickback MAIL), Website Visitor Tracking Software (Clickback WEB), Generate More B2B Leads by Tracking Visitors to your Website, Ensuring their website complies with visitor privacy laws, Optimizing existing content for SEO (Search Engine Optimization). Unfortunately, I won’t be able to take you up on the offer at this time. Case studies are the latest trend to shift how businesses interact with potential customers. This is an easy way of finding out if they know anyone that could use your services and boost your business. You can check out some of my work, case studies, and testimonials on my online portfolio (provide a link). When you come up against difficult situations that you are not quite sure how to handle, a good email template will come in handy. If those sales people of old wanted to reap any benefits, then they had to call a huge number of people and hope that some of them said yes. To rectify the situation, I have (action 1), (action 2), and (action 3). (Additional Resources : Check out this great list of cold email templates if you’d like some more ideas that will help with your emails. And to make it even easier for you, I’ve prepared a template that you can use for this: I contacted (business name) because ______________. A case study will show potential clients the breadth of your skill and the quality of work they can expect from you. What resources did you use? It is always a good idea to personalize every email based on the specific requirements of each job. This tool will make it easier for you to keep track of every aspect of this project. Still, I’d like to deal with the situation as it is and find a solution ASAP. As the name suggests, this is based on the premise of introducing yourself to the recipient. If you are new to cold emailing B2B prospects, it may seem a little spammy with little room for success. For the best results, you need a number of templates that cover a … And it gets even more interesting: your chances of getting new clients are 40 times better with email than with other social channels like Facebook and Twitter combined. The key is to hone your cold emailing skills to focus on proven strategies and formulas that get results using this method. Take the time, and you’ll have created a powerful tool that lets you squeeze every bit of potential out of what is already a massively effective channel. You can also follow these helpful tips to craft the perfect subject line that prospective clients open and read your cold email. Stripo.email. 33 percent of all your responses will come between the fifth and eighth email. Sometimes, the project seems simple during planning but quickly gets more complex during its execution. Below are 7 templates (with examples) that pave the way so you can focus on what matters: personalizing the details and winning the reply. If your email managed to touch on something that your prospect was already thinking about, there is a good chance they will engage with your cold email. If so, I have a couple of great ideas that I thought you would work well for this project. Read on to check out the templates, or click below to jump to cold email strategy and copywriting best practices. If you have any questions or would like to see a no-obligations proposal, feel free to get in touch. Once I’m done writing it, I’ll email you the case study for your approval. Here is an example of the types of cold emails that works: Do you have any web design needs at (prospect’s business name)? Free Download: My High-Converting Cold Email Templates. We have already covered all these elements in our detailed ‘how-to’ post here. You then forward that email to the prospect, including the "forwarded email". Stripo’s drag-and-drop editor is free with no time limits and users have the ability to view the HTML code for the template and save template … I want to introduce you to (my name). After this, you are good to go. I’m happy that you liked the final result. Highlighting the agenda of these calls helps the client know if they can reschedule the call or if it is urgent enough to tackle immediately. Not everyone who receives your message will be ready to convert on the spot, but the ones that do engage may just end up being some of your best customers down the road. In this step by step guide I break down 26 of the very best cold emails to help you write your own. I am a freelance web designer specializing in the (specific mention) niche. One thing I liked most was their _________. I think our project had a lot of high points and I’m excited to spread the word about our work together. Email, however, is much less intrusive and a LOT easier to scale. The problem is, most marketers think that they need to use a specific formula to convert more clicks, and they don’t really think about the email from a user experience point of view. So, here goes: I’m sorry, but the design will not be delivered on time. 110 James St., Suite 600St. Cold email can either make or break your business. Like it or not, there’s both an art and science to learning how to write a cold email template that predictably converts new freelance clients.. Today, we’re talking about both. Making emailing easier will free up a lot of time that you can then use to build your brand, generate new business, and offer better support to existing clients. A cold email template is a skeleton that you need to flesh out. Is it possible for you to accommodate this new date? When it comes to cold emailing, your success is not really based on what template you are using. But this should not be the case. So if you are not sending at least that many emails, you could be missing out on some great leads. My goal with this post is to share with you the m It gets rid of unnecessary email exchanges that commonly happen when the client does not understand every technical thing that you are doing. Or you would like to decline a project but don’t want to close the door on future projects with your client. Some of the ways your web design firm can help clients right now include: If you own a web design company and you’re ready to scale, cold email outreach is one of the most cost-effective ways to reach your target audience. It would be great if you could recommend my work to him/her, or anybody else you can think of. Otherwise, you can expect an update on my progress on (specify a date). The result was _____________. If not, I think (person’s name) would be able to help you out. Just checking in to see if you will be available to get on a 30-minute Skype call with me on (mention day) at (mention time). Feel free to put your own flavor on the content, but be sure to use the proven framework that has helped thousands of web design companies land new customers using cold email. Here are 10 email templates that will give you a great head start. The tone and approach of the conversation can change drastically depending on what’s being offered. It takes up a lot of time and requires lots of proofreading and rewriting. I'm a web designer starting to cold email - small business owners, could I get your input on if you'd read/reply to this email? Now is not the time to be overly salesy, be down-to-earth and approachable. They will not be discouraged to contact you again should they need you in future. But before doing so, make sure to let the client know about it! In this post, we’ll share the secret sauce behind some of the best cold emails sent from a web design firm. This proves to the reader that you are a real person that is ready to help them out with their web design needs. That way, you could simply ask for an introduction to specific people in your email. It is a godsend for any freelancer who may not want a client to know you have read their email. PixelBlock is an awesome tool that helps you block every attempt to track the emails you receive. In the earliest days of marketing, the number one tool for many salespeople was the cold call. Could you give me the go ahead to use this feedback as a testimonial on my website? What the Experts Say about Cold Email Subject Lines The question of cold email subject lines is something that every B2B sales rep and business owner has had to deal with at some point. your CEO) asked you to reach out to this company specifically. Subject: Sorry, I cannot take on your project. Every successful freelance web developer knows that the only way to run a successful outreach campaign while still taking care of their business is by using a web design email template. Would this work for you? Hi Alex, Thanks for the A2A. Reaching out to prospects using cold email campaigns is certainly not a new concept, sales professionals have been using this tactic to generate new leads for their business for many years. You’ll be able to build, segment and optimize your sales emails within a single software tool. 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