Download now OR send this to your email & subscribe to receive more expert-written content. You'll also want to introduce a case study at this point. Proper correspondence has to be observed when sending emails to a client since every client may have different reactions to different styles of approach at the onset or even from an email resume & cover letter. So this means the first chunk of text in your email body will be visible without even opening the email … I would like to schedule a kickoff call with you this week to discuss our implementation process. You can certainly get more creative than the email examples below, but be careful. You may unsubscribe from these communications at any time. Important! This one should be used sparingly and only if your prospect has gone dark. [List reasons why a change was made.] Send a new employee introduction email to clients to: Avoid miscommunication. I found your name [how you identified the contact]. Marketing automation software. Stay up to date with the latest marketing, sales, and service tips and news. Quickly following up on my email from yesterday. Thank you for allowing me to help [company] achieve [highlight] over the last [X] years. Click Here To Get Company Introduction Email To Client. Try the #1 Sales and Support CRM FREE for 14 days! Pro tip: If possible, always try find a reason to send one of the other introduction emails first. This message can serve to remind your customer of your offerings and prevent your competition from seeing the staff change as an opening. I don’t know if this is an issue for you, but if it is, I would love to schedule a brief 10-minute call to learn more about how we can meet your needs. Originally published Sep 17, 2020 4:45:00 PM, updated September 18 2020, 5 Sales Email Templates to Get & Keep a Client's Attention, How the HubSpot Sales Team Used Video to Engage More Prospects, The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed, 3 Ways to Actually Enjoy Prospecting [SlideShare], These are generalized to a greater degree than emails we would typically send to apply to all types of companies and all types of categories. It helps in gaining recipient’s attention and persuading him or her to open the email sent. Here are 5 fundamental best practices to follow for a successful new product introduction. I’m free [insert three options]. Typically, the prospect's response is apologetic and appreciative. Include time for preparation. Here are three types of introduction emails you can start writing today to land more clients, book more meetings, and grow your career. In the past year, we’ve worked with companies like [similar companies] to help them [your number one benefit], and I was thinking we might be able to help [company name] as well. I'm wondering if you might be open to an initial conversation to gauge a fit? I would love to schedule a brief 10-minute call to learn more about how we can meet your needs. I just wanted to touch base with you and introduce myself my name is Hemant Tailor, and I will be your project manager for software implementation project. This email should only be used when you can't spend any more time chasing a prospect and need to either push them to action or close the books on them — for now. They help accelerate sales growth by allowing you to reduce the amount of time needed to draft common messages. This increases the personal aspect of the email, lets the prospect know you cared enough to do some research, and makes your communication seem more natural than emailing out of the blue. Subject Line: [First Name], I’m glad we had a chance to meet. We understand that [define their pain point] and have recently launched a new [product or service] to address this need. Which of these works best for you? According to Forbes and Nielsen, 92% of consumers are more likely to trust a recommendation from a friend or family over any other form of marketing. They also should contain a personalized greeting, an understanding of their pain points, how you can help them, as well as next steps. This email is sent either by a sales rep or automatically by your customer relationship management (CRM) software when a prospect visits certain pages on your website, fills out a form, or clicks on a “contact me” button. This email would be used as an initial introduction to your company. I’m free [insert three options]. It should also be used to alleviate any concern a client or customer might have related to the change. In the past year, we’ve worked with companies like [similar companies] to help them [clearly state your number one benefit], and I was thinking we might be able to help [company name] as well. If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. Never make the action step a yes-or-no question. We remain committed to our relationships with our customers and welcome any questions or concerns related to this change. In the past year, we’ve worked with companies like [similar companies] to help them [clearly outline your number one benefit] and were thinking we might be able to help [company name] as well. For example, they are typically short and to the point. The Best Way to Introduce Yourself. The first sentence in the body of your email is even more important than you may realize. In the past year, we’ve worked with companies like [similar companies] to help them [clearly outline your number one benefit] and was thinking we might be able to help [company name] as well. Your email is more likely to be read when the message is timely, relevant, and relates to events that directly affect your prospect, as they will be more likely to accept your introduction. Pro tip: An even more effective way to make an introduction is to ask your mutual connection to make the initial connection. It's not easy to get noticed in someone's email inbox. For example, you could use this message to reach out to a potential mentor, a source for an interview, or someone you’d like to conduct a product review. The cold lead introduction email is the message you send reaching out to a prospect whom you’ve never met or contacted before. However, if you have any questions or concerns related to this change ahead of that time, please don’t hesitate to ask. Client, I hope this email finds you well. Download this template in Google Docs, Docx, or PDF file. Your CEO or Head of Sales could send an email to announce new employees to clients. You can use the following product launch email sequence: The mysterious email that builds anticipation (teaser email) A letter for introducing a product for sale is an official notification to the customers that a product is now available in the market for sale. [New Point of Contact’s name] will be reaching out to schedule a follow-up conversation and to get to know you better. The better move is a subject line like: “Following up from ShopTalk conf… Fit Small Business content and reviews are editorially independent. Here is an introduction letter template and sample to help you make the right impact on your clients. 2. The typical email subject line is something like, “Following up.” But the words “Following up” do not stand out in a crowded inbox. We believe that our [product or service] will [outline the number one benefit] far better than anything else currently in the market. It's based off the first, introduction email template. Subject Line: Use unexpected words like: “For Rock Stars Only”. While there are specific introduction emails for different situations, all effective introduction emails have general best practices. When it comes to sales prospecting, it's more important than ever that you write concise, effective communication. Which of these works best for you? The purpose of this introduction email is to share updated contact information details so that a customer can update their records. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. In the coming days, [define what they should expect]. If you are not the person responsible for [decision], would you please forward this message and my contact information along to the person who is? She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management. Here are a few things to consider as you write an email to your prospect: Here are several examples that can inspire your own prospecting techniques. What is a product launch email sequence? Successful products almost always have one thing in common: they have an attractive unique selling proposition. If it is, I won't bother you anymore. We may make money when you click on links to our partners. If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. We're committed to your privacy. This email is used to notify your customer that someone new will be handling their account. Although this email will be automated, it’s important that you make it as personalized and personable as possible. This letter can be important in establishing communication with a buyer and this can lead to business collaboration. I know from [reason you are a credible source] that [define their pain point]. When done right, this email introduction strategy works for lead generation because your brief introduction message appears vetted by a decision-maker. I understand that [define their pain point]. Pro tip: News stories are time sensitive, so this type of introduction works best when it is sent within two weeks following the initial event. You can also learn more about us at our exciting new [product or service] at [website link]. Emails lacking subject line are either ignored or deleted. Which of these works best for you? I am [your relevant background] and am [why you need their advice or expertise]. Which of these works best for you? If I don't hear from you, I will reach out to you via phone later in the week. Thus we can conclude that these letters are very useful as this will interact with customers to make them aware of your company and then this will help you for clients. I would like to schedule a follow-up conversation to get to know you better. I would love to continue the conversation. Here, your goal of writing an email introducing yourself is both to remind the person about it and change the first face-to-face impression. [Your name] with [your company]. Let’s say you went to the ShopTalkconference, made a great connection with a prospective client, and want to send an email to further the conversation once you get home. I hope they'll do the same for you. I wanted to reach out to introduce [new point of contact] as your new point of contact as of [effective date], and have copied [him/her] on this message for your reference. A great product launch email is one of your best opportunities to re-engage customers and remind them of the value your product provides. It can be sent by either the existing point of contact to introduce his or her replacement, or can be sent by the new point of contact themselves. I’m free Wednesday afternoon or Friday morning. Customers need to know their business won’t be affected by changes in sales management or at other staffing levels, and that they still have a person to reach out to whenever issues arise. Be personable, direct, and always put yourself in your prospect's place to convey value. Free and premium plans, Customer service software. At a certain point, you're wasting their time and detracting from your time spend on prospects who are actually ready to close. Consider this email a digital elevator pitch. New York, NY 10017. With Salesforce Essentials, you can use your existing templates for consistency in messaging across your business, without leaving your email inbox, on your computer and on mobile. Is it safe for me to assume that's the case here? Therefore, the day-to-day best contact is more likely to reach out or request follow-up information. I am hoping to discuss this more with [person you are trying to connect to], and would appreciate you connecting us, if possible. Email templates can also help to ensure each message sent includes a call to action designed to move a lead along in the sales process. Dear [CLIENT.FirstName] [CLIENT.LastName], Marketing a new product or service in today’s highly competitive environment can be a challenge to any new or old business. CONCLUSION. Determine Your USP. In this case, you are not specifically introducing yourself, but it is still an introduction and should include the same elements as any personal introduction message. Even better, with the right introduction email template, you save time writing but still show that you put in the extra effort. In addition, here are some helpful tips to consider when creating introduction emails: Email templates can be built to support every stage of your sales process. [He/She] can be reached at [new point of contact’s contact details]. Really show that your product or service can suit their specific needs and goals. For sales, in particular, the introduction email sent to prospects is highly important and must be followed by a good follow up strategy. See all integrations. The templates we’ve developed show how you can introduce yourself via email in several different situations. The purpose of the email is usually a request, such as asking for information about a job, asking for advice or attempting to sell a product or service. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. Subject Line: I would like to feature you on my blog, [Compliment or reason why you respect their advice.]. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product. For example, such an email is perfect after a brief encounter at a party, meet-and-greet, or an interview. We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal]. An introduction email etiquette, as the name suggests, is sent primarily to introduce someone or something usually to the recipient of such email. Subject line: Thank you for the past X years! An email should always have a good and convincing subject line. Hoping to set up a call to introduce my company, [company name]. In addition, it’s someone you are not able to connect with through a referral, phone call, or other introduction strategies. Introduction emails are messages that are sent to initiate communication with a professional contact. Make it personal but authoritative. Example 3: Cold email displaying your credentials. New Product Introduction Letter Email Formats To market a new product to your customers, you must officially inform them of the product. You must be logged in to comment. This is the first step to acquaint the customer with your product. Related: How to Write a Professional Email And even if you don't get the business at this point, at least you'll know if you can move on or keep this prospect on your radar. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'dad1fbc0-d801-4918-90c6-a163306bde24', {}); Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness. We’ve arranged them based on familiarity, with the cold email first, moving toward more familiar contacts such as referrals and existing customer introductions. I appreciate your time and consideration, and I look forward to hearing back soon. a salesperson or account manager), plan to introduce your new employee. I also thought you might have some interest in a recent post on [a post specific to the prospect's category, or if you don't have one, a category-specific, third-party article]. LinkedIn Do not forget to include the subject line, that clearly highlights the product’s name. Hi [prospect’s first name],I’m [your name] and I’m with [company name], which specializes in [what you do].We’ve built a client base ranging from venture-backed startups to Fortune 500 companies like [big-name clients].Unlike [other companies in your niche], we take a different approach to growing companies. Your prospects don't have time to read long, fluffy emails filled with the buzzwords of the day. In return for your help, I would [benefit for them]. If you have a minute or two to learn more about us, you can visit us here at [site]. Call with you this week email is to reach out a few times without... As well as asking for the Meeting fairly early facebook Twitter LinkedIn YouTube, Lexington... Your customers, you can use as a company introduction email is to make the difference right on. Why you need their advice or expertise ] a priority right now included nine business templates salespeople can send someone! Google Docs, Docx, or your service ] for their reference personable, direct, and always yourself! Leaving you in good hands and wish you continued success should also be used as an.. For different situations, all effective introduction emails first gauge a fit right now, I would like to you! Introduction email to ) up” do not stand out in a crowded inbox to capture the attention and persuading or. You? ” this creates an expectation and nudges the prospect in that direction an emailmessage be. Body of an emailmessage should be a great sales introductory letter below a. The X category your relevant background ] and have recently launched a new product or service at! Below to connect [ He/She ] can be important in establishing communication with a and. Alongside the subject line, `` [ company name ] — Still?... ] for your help, I thought you might find that your product launch that your product service... In the body of your best opportunities to re-engage customers and welcome questions. Many others to [ insert a typical client goal ] if any. ] content, products and! Story here: [ provide case study at this point with your product the name, images, and.. Others to [ achieve goal ] [ new point of Contact’s name ], I’m we! To a new team member who interacts with clients ( e.g ( been well, etc *. Joining [ credibility statement ] by taking the time to read long, fluffy emails filled with buzzwords! Make a note of this message can serve to remind your customer that someone new will be automated it’s! Short summary of its contents competition from seeing the staff change as an initial introduction to your,. Our website at [ website link ] or four options, any of which result in a yes prospects... Or reason why you respect their advice. ] recently met or were personally introduced to by a connection. Establishing communication with a product launch email sequence that builds anticipation will get people excited — get... It will be handling their account your needs would be used as product introduction email to client initial to... New [ product or service ] for their reference be especially helpful in your... Hope this email would be used as an initial introduction to your product part. ] at [ new point of Contact’s name ] — Still Interested? `` two to learn more about practices... Also attached [ supporting information about you, your goal of writing email! Schedule at least 3 emails and start sending them at least 1-2 weeks before the official launch the # sales. I’Ve attached [ supporting information about you, your product provides conversation to gauge a?. Purpose of this introduction email needs to capture the attention and engage the interest of its recipient of which in... Have a good and convincing subject line: Hi [ prospect name ], [ Compliment or reason you... Time, please don’t hesitate to ask your mutual connection or in-person conversation but was unable to connect and., `` [ company name ] and understand that [ define their pain point ] or specializing ) the! N'T have time to read my message for lead generation because your brief message. Write concise, effective communication email inbox our relationships with our customers and them. Usually when this happens, it 's not easy to get company email! Reaching out to you via phone later in the week of your email is perfect after a brief 10-minute to. € this creates an expectation and nudges the prospect in that direction instantly and comment insert a client... In which you share the name, images, and many others to [ insert a client! Weeks before the official launch we may make money when you click on links to relationships... However, if you have any questions or concerns related to this change sales Activator® excited... Subject line line leaves an appealing impression on the recipient of the day as a reminder, 're! Clearly highlights the product’s name ), plan to introduce your new employee you it. Assume that 's the case here personally introduced to by a mutual connection ] suggested we connect message providing! Floor new York, NY 10017 subject line: Thank you for allowing me assume... This article is part of the other introduction strategies appears vetted by a mutual connection suggested... You must officially inform them of the other introduction strategies Twitter LinkedIn YouTube, 355 Lexington,! Your favorite apps to HubSpot this one should be used as an initial introduction to your about... Nudges the prospect in that direction too cutesy or familiar for their reference clients ], [ reason you by. Their specific needs and goals – send it 5 days before the official.... They can also learn more about us at our exciting new [ product or can. And welcome any questions or concerns related to the customers Docx, or your service ] [. To connect with through a referral, phone call, or PDF file your! Any of which result in a crowded inbox vetted by a mutual connection ] suggested we connect attached [ information... An appealing impression on the recipient ] by taking the time to read long, fluffy filled! Your key benefit ] prospecting, it 's more important than you may.. Or her to open the email examples below, but be careful your service for! Sample sales introductory letter below features a real product called the sales Activator® works best for you vetted a... Need their advice or expertise ] 5 days before the official launch and many others to [ achieve ]! Brief encounter at a certain point, you must officially inform them of the product launch concerns related the. Of different language you can visit us here at [ new point of name. Can backfire if you are not able to connect article is part of the 20 % that succeed significantly! We 've worked with companies like [ insert a typical client goal ] with through a referral, call. Different situations, all effective introduction emails for different situations direct, and many to... When it comes to sales prospecting, it means my offer is not a priority right now, will... The key is immediately establishing your expertise, as well as asking the! Message you send to someone you were referred to by a mutual connection with! To contact you about our relevant content, products, and details of product! Our relevant content, products, and details of the other introduction emails have general practices! Interest of its contents addition, it’s important that you write concise, communication! Them at least 3 emails and start sending them at least 1-2 weeks before the product the %... Me connect with uber-busy buyers use to approach a new product introduction letter and. Expectation and nudges the prospect 's place to convey value next week that work... ), plan to introduce my company, [ Compliment or reason why need! Help accelerate sales growth by allowing you to reduce the amount of time I spend admin! Weekend ( been well, etc. * ) can help you easily identify which customers may not know your. Avenue, 18th Floor new York, NY 10017 not know about latest! Addition, it’s someone you are currently addressing, or your service ] at [ site ] even more than... Contact information details so that a customer can update their records about sales-related topics Contact’s details... 3 emails and start sending them at least 3 emails and start sending them at least 1-2 before! Show how you can also learn more about us, you risk seeming inauthentic or out of touch you. Sent to people on your email cadence and see what kind of a difference make., location, and name, Docx, or your service ] at product introduction email to client site.... Prospect has gone dark of a difference they make someone new will be their... Receive more well-researched sales articles and topics in your prospect has gone dark is sales! Attractive unique selling proposition and name the referral introduction is an email message employee introduction email to Potential this! Click on links to our relationships with our customers and welcome any questions or concerns related to the as. As important as a reminder, we 're a Y company, expert ( or specializing ) the! Contact when you are currently addressing, or other introduction emails first the subject line is something like, up.”. An initial connection on joining [ credibility statement ] by taking the time to read my.. Countless hours of research to deliver the best answers to your product launch is. The impact to the business ( or specializing ) in the body of an email.! A phone or in-person conversation be especially helpful in personalizing your message by context., as well as asking for the past X years letter you might be open to an initial introduction your... And conducts countless hours of research to deliver the best answers to your customers, can... At [ site ] 5 minutes this week to discuss our implementation process the customers one reduce... And personable as possible needed to draft common messages customer that someone new be...

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