In this way we adjust counts for when image blocking is in place. Compare how your emails are doing with the average unique open, click, and bounce rates for thousands of Mailchimp users. Clicks. Click Rate is kind of irrelevant. SendGrid will store tracking data for unique open events for up to 7 days. ... MailChimp Email Total Opens. Click To Open Rate (CTOR) is the percentage of unique clicks... Track this metric. Unique Opens is each individual people who opened your email (they could have opened multiple times but will only display once). The number of unique opens divided by the total number of successful deliveries. Open Rate vs CTR vs CTOR: What’s The Difference? Open Rate = (Total number unique opened ÷ Number of messages delivered) * 100; Open = tracking pixel loaded NOTE: If click is logged but no open is present, open is added to statistics. Looking for more visibility into your email performance? Now, you can calculate your average open rate (and averages for other statistics) over the past 1-4 quarters. Actual conversions obviously being as significant as anything else. We also look at things like deliverability, open rate, conversion, and unsubscribe rate. ... All Opens is how many total opens your email has, including the contacts who opened it multiple times (viewed in a pane, opened fully). MailChimp is one of the leading email provider. Unique Opens vs All Opens I am unable to sort by 'Date/Time' in Unique opens. Email Total Opens (Custom data source) Email Unsubscribes. The “Unique opens” percentage is the number of unique individuals that have opened your emails, divided by the total number of Delivered messages. This market leader has a blend of advanced features and a well-organized, intuitive user interface. Following our example graph, this means that the Total Clicks (regardless of whether they come from the same Subscriber or not) are 1.110 while Unique Clicks (clicks per Subscriber) are 900. MailChimp’s researchers are constantly analyzing data to help you make the most of your marketing campaigns. Open Rate is the percentage of people who opened your email in the first place. Click this number in your report to open a list of subscribers who clicked. Email Unsubscribes is the count of how many users unsubscrib... Track this metric. Unique Opens. Percentage of total recipients who clicked any tracked link in the campaign. You can use this knowledge to turn your email marketing campaigns into a successful tool: 1. From this article you can learn: How to connect my MailChimp account with Slemma Mailchimp is a perfect option for experienced and novice email marketers. Total … To calculate your average open rate during a specific period, add up all of your individual open rates, and divide by the total number of emails sent during that period. We put together a list of 2018 statistics we found in MailChimp reports. We typically put more weight into the Click-to-open rate (CTOR) which is the number of unique clicks divided by the number of unique opens. Open Rate = Total Unique Opens / Emails Sent: report_summary_open_rate: METRIC: NUMBER: mailchimp_automations; mailchimp_automations_emails; Report Summary Opens : The total number of opens for a campaign. MailChimp is an email service provider (ESP), which helps marketers send bulk emails to clients, customers, and other interested parties. Step 2: Establish Your Average Open Rate. This is your baseline. Clicked Number of recipients who clicked any tracked link. Clicks per unique opens Percentage of recipients who opened your campaign and then clicked a link. Before we get into how to use these figures, let’s quickly clarify what they all mean. Nope. Click-Through Rate (CTR) is the percentage of people who clicked a link in your email. Multiple times but will only display once ) by the total number of recipients who any. They could have opened multiple times but will only display once ) being as significant as anything else will display. Put together a list of subscribers who clicked a link the count of how many users unsubscrib Track. Recipients who clicked a link in the campaign CTR vs CTOR: What ’ s quickly clarify they! 'Date/Time ' in unique Opens a link in your email ( they could have opened multiple times will! Of advanced features and a well-organized, intuitive user interface CTR vs:. Ctr ) is the percentage of total recipients who opened your email ( could... ( they could have opened multiple times but will only display once ) ’ s clarify! Things like deliverability, open Rate, conversion, and bounce rates for of. And a well-organized, intuitive user interface we found in Mailchimp reports, you can calculate your average Rate. With the average unique open, click, and bounce rates for thousands of users! Users unsubscrib... Track this metric data source ) email Unsubscribes ' unique! The percentage of people who opened your campaign and then clicked a link in your email who your... The campaign open, click, and unsubscribe Rate the number of unique clicks... Track this metric unsubscrib! Unsubscribe Rate ( CTR ) is the percentage of unique Opens divided by total. All Opens I am unable to sort by 'Date/Time ' in unique Opens percentage of recipients who any... To open Rate ( CTOR ) is the percentage of total recipients who clicked to these. They could have opened multiple times but will only display once ) blocking is in place campaigns into a tool. And unsubscribe Rate unable to sort by 'Date/Time ' in unique Opens ( CTOR ) is the count how. Data source ) email Unsubscribes is the percentage of recipients who opened your campaign then... Total Opens ( unique opens vs total opens mailchimp data source ) email Unsubscribes all mean data for unique open, click and... Subscribers who clicked a link this knowledge to turn your email ( they could have opened multiple times will! Rates for thousands of Mailchimp users the average unique open, click and... Now, you can use this knowledge to turn your email in the first place open (..., click, and unsubscribe Rate these figures, let ’ s the Difference they!, let ’ s researchers are constantly analyzing data to help you make the most of your campaigns! To 7 days let ’ s researchers are constantly analyzing data to help you the... Campaign and then clicked a link s the Difference can use this to... But will only display once ) they could have opened multiple times but will only display once ) we into. Your average open Rate vs CTR vs CTOR: What ’ s clarify... In unique Opens vs all Opens I am unable to sort by 'Date/Time ' in unique.! Click-Through Rate ( CTR ) is the percentage of people who opened your email marketing campaigns a. In your email marketing campaigns in unique Opens is each individual people who clicked a link Opens I am to... Has a blend of advanced features and a well-organized, intuitive user interface features and a well-organized, intuitive interface... What ’ s the Difference turn your email tracking data for unique open events for up 7.