Acclaimed American Journalist and International Editor. Dyes are available from merchants, gathering and as rewards. Men also like how easy it is to use. We’ve been refining our marketing efforts and understanding more and more about our customer. Reparex Gray Hair Treatment for Men is more of a hair restorer and hair repair rather than only a hair dye. After my timer went off, I hopped in the shower and rinsed off the dye. All Rights Reserved, This is a BETA experience. It is a form of social currency that adds validation to the consumer and increases the strength within the mens grooming marketplace. “Men deserve better when it comes to at-home dyeing,” explains Sandler. Look at male celebrities. Semi-permanent hair dye is a no-ammonia, no-bleach and no-developer hair color that coats the hair surface to alter its tone without damaging it. The sheer volume of the talk may seem overwhelming at times, but nevertheless once the grey hair starts to take root, subsequently (whether we color it or not), we have to deal with it in some shape, form or color. Few aerosol companies are able to work with dyes and even fewer dye chemists know anything about aerosols. I then pumped a few golf ball sized dollops of shaving cream-like foam into my hands and spread it through my hair. It’s a patent pending, one-of-a-kind, aerosol foam hair dye that’s easy to use, has multiple applications per can, and delivers a natural and subtle look that doesn’t look fake. With True Sons, we’re offe, ring guys a hair-dye system that isn’t trapped in the 70s. No problem. For more info, see: www.truesons.com. His latest venture is an innovative hair-dyeing solution for men called True Sons. My guess is that True Sons probably isn't for guys with tons of grey. No one wants to walk into a room with a grey head of hair on a Monday, and then a dark brown beard on Tuesday. Today’s man is different. It pours a UV-shield over your hair and conditions it at the same time, preserving its volume as well as its stylability. Leave on for 15 minutes, rinse well and lightly condition, then style. Still, to this day, many of us are embarrassed to use color or even know where and how to start. CS: Our plan is to follow on the heels of other men’s grooming disruptors like Dollar Shave Club and Harry’s to build up a loyal following of men who dye. Besides working more quickly, he said the dye avoids the strong smells and … You have to leave it overnight on your hair for a fuller younger look to see in the morning after you wash your hair. The company was founded by Carl Sandler, who decided men needed better solutions than the cheap, limited options found at the drugstore and an expensive and time-consuming process you get at a salon. I believe that’s because available products are failing men. Ultimately we would like to branch out into other product areas, and develop other distribution channels like retail. “Despite the larger adoption of grooming regimens and self-care, less than 12 percent of men have ever dyed their hair. On an ongoing or month to month basis, we continue to talk to our customers, looking for ways to improve the product and brand experience. Men also like how easy it is to use. Men want to maintain their appearance just as much as women do. 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Along with picking a stellar hair dye and following directions exactly, the right shampoo and conditioners are key to keep your hair looking oh so fly. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. When men start going grey, sometimes in their twenties, they can get good results by blending the grey hair with their natural hair color. After towel-drying and styling my newly dyed hair, I leaned into the mirror. Even those who are known for their grey, dye some of their beards and hair to boost their image. Hey, anything in the name of journalistic research, right? And then, there is the question of  having time color hair and/or beard. True Sons gives men a natural look every time and can easily be applied regularly to maintain consistency.”. True Sons Hair Dye True Sons truesons.com $50.00 BUY IT HERE This innovative foam dye is perfect for guys who’ve never dyed their hair before and are a little nervous about the process. JD: What is your comparative advantage - and what are your day to day - month to month job duties. Live Streaming Broadcast your events with reliable, high-quality live streaming. True Sons is about subtlety and authenticity. Launched in July 2018, True Sons was born of Sandler’s personal frustration with existing men’s dyes. Many consumers are turning to home hair dye amid the pandemic. We’ve been refining our marketing efforts and understanding more and more about our customer. If you're looking for a dye color that's not available in your homeland, you're going to have to rift into enemy territory. ​Drug-store dyes are a mess to use and yield nasty shoe polish results. Acclaimed American Journalist and International Editor. 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